Bulgari is one of the oldest Italian jewellery houses dating back to 1884. Company was founded by Sotirio Voulgaris (later renamed to Bulgari) who is Greek immigrant to Italy. Word “Bvlgari” is a phonetic version of Voulgaris's name. According to some sources, it also believed that this name belongs to ancient Bulgarian family of jewelers that operated in Greece between 15th and 18th centuries. Letter “v” in the company name is a brand move to reinforce the roots of Greek culture in the company goodwill.