Joshua Javaheri, age 30, is the Owner/Designer of Joshua J. Fine Jewelry, Los Angeles, California.

Joshua was destined to follow in the footsteps of his family and the jewelry business. He and his sister, Jasmine, who works with him now, grew up working with their family in the Los Angeles area of California where they were born and raised. While learning the business “hands on” working with his family, he attended Cal State Northridge to obtain his Marketing Degree which would greatly help him in years to come.

His Persian heritage spans four generation in the jewelry trade; his grandfather and great grandfather were metal smiths and his mother's family has been involved in Jewelry making for many generations so it is understandable that his last name, Javaheri, means “jewelry” in Farsi.

In 2008 he decided to break out on his own and launch his personalized line of jewelry, Joshua J Fine Jewelry. Following his personal dream to make his own mark in the world, he pursued excellence through breathtaking designs of extensive color, luxury fashion and bridal.

He was just honored to learn he was voted 2010 JCK, Jeweler's Choice Awards, First Place winner in three categories, “Best Necklace Design over $10,000”, “Best Colored Diamond Jewelry Design over $5,000” and “Best Earring Design over $10,000”, plus two runner up divisions. His continued pursuit of design aesthetics in the art of creating pure luxury from gold, platinum and diamonds as well as his uncompromising dedication to providing only the best quality, finest workmanship and true personal services to his customers makes Joshua stand out in the crowd.

Besides participating in Award contests, he has created a beautiful web site www.joshuajfinejewelry.com that is updated and maintained weekly, he sends out a bi-monthly newsletter, catalogs and brochures plus advertising in Industry magazines.

The Joshua J. line is one of the most extensive lines of bridal and high end luxury jewelry in the industry. Joshua feels that while other jewelry companies tend to create a setting then find a stone that works with it, he takes the opposite approach and, through his travels, he finds the rarest and highest quality diamond and then creates a setting to enhance it.

Joshua is busily crafting his latest additions to his exquisite bridal collection and will be also adding his extensive wedding band line in the coming months. He is always looking forward to the future direction of the industry, while still bringing personalized service and support to his retailers. His attitude is that nothing is too big or too small to handle.

He has brought on several strong additions to his team that will add to his growing success. Glenn Douglass, Vice President of sales, who will oversee the sales staff and has an extensive background in bridal and luxury merchandising, as well as Stephen Mercer who is in charge of International Accounts in Europe, the Middle East, Canada and the Caribbean.